The Power of Visualization

If you picture something vividly in your mind, it is as good as done. Visualizing your goals in your mind, on paper or using pictures will give you power and confidence to be a winner. Expand your horizons by daring to dream and by thinking big. Manifest your intentions by using the power of visualization.

bahamasVisualization means creating a mental image of your desired destination or path to your destination. A picture is worth a thousand words. Use that power of pictures and create a beautiful and captivating image of your success. This will open up your mind to the possibility and reality of achievement.

You can get or acquire whatever your mind thinks is possible. Even when others doubt you. The Wright brothers visualized that they could get a very heavy piece of metal to fly across oceans even faster than birds.

I am sure there are many who doubted them but they stuck to their guns and eventually made a working plane. It all begins in the mind my friend.

Servicescape Visualization

I had the good fortune of studying marketing at university. One of my favorite courses was called “Services Marketing”. I especially fell in love with the concept of servicescape that was part of the services marketing class. I ended up designing Servicescapes for imaginary companies and really enjoyed that. The 2 months I was obsessed with servicescapes stretched my imagination and creativity. I will introduce you to the servicescape concept and how you can use it in visualizing your goals.

Servicescape is how companies plan their physical and digital interactions with customers. Think of it like the landscape of the company’s services.

Servicescape is the difference in service that you get from a McDonald’s restaurant and a small local Indian restaurant. McDonald’s plan their servicescape with excruciating detail. Every thing is visualized and planned to perfection; from the questions asked, to the staff uniforms, from the milk shakes to the menus etc. The McDonald’s servicescape is then replicated in each franchise, getting inside one is like getting inside another. That is the McDonald’s secret, and also the secret of other restaurants franchises such as Nandos, KFC, Steers, Burger King etc

hilton-nairobiThe service industry is very good at planning the servicescape, especially in the higher end of the market. For example, Hilton hotels will normally plan exactly how the customer interacts with the hotel. From inquiries, bookings, reservations, cancellations, check ins, security, checkout etc.

Every worker at the hotel is a cog in the servicescape machine. I was really shocked when I did the services marketing course at how much details these companies put in their servicescapes.

We would draw detailed maps on how customers would come in, who would meet them where, what kind of messages they get from the hotel etc.

The success of the high end service enterprises lies in how well they plan and execute their servicescapes. You may not be able to plan in detail at the level these high end companies do, but it would serve you well to have a clear mental image on how you are going to get to your success.

For example, in your career, you need to have a vivid mental image of the kind of training and career path will take you there. Otherwise you will follow any road, any road that could lead you anywhere. The power of visualization helps you determine your destiny.

Benefits of Visualization

Visualization Methodshead_and_brain

Prayers as Visualization

This may not be popular with everyone so I am sorry if it conflicts with your beliefs.

churchPraying is one way of reflecting what you want and putting your hope in a higher being to help you out. Before your prayers even come out of your mouth, you get to imagine vividly what you want, or what you do not want. If you stopped there, you would still get some benefit from the prayer (or almost-prayer).

After finishing praying people believe that what they have prayed for has been heard and it will be done on earth as it is done in heaven. It is at this point that you become expectant, that you will succeed no matter what. That is a very important stage of success. Belief is powerful. What you believe to be true is your reality. Again if you skipped to this part, you will gain a lot. Pray often for your success no matter what your religious beliefs are. It is a fantastic way of visualizing success and attaining belief that you will get the results you desire.

Practical Areas to Apply Visualization

Summary

Visualization is a powerful way of attaining success. If you can picture it in your head, you are half way there. Develop your imagination and self belief when working towards a goal. If you can touch it, feel it and live it in your mind, then it will happen in the physical. I have barely scratched the surface of this deep and powerful topic. Feel free to research more on the area of success visualization and apply it in your life.

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